Dear advertisers, please respect my thirst for novelty.

Thank you to Squarespace™ for sponsoring this podcast, from websites and online schools to marketing tools and analytics, Squarespace™ is the all-in one-platform to build a beautiful online presence and run your business.

The only thing worse than a bad ad is the same ad twice.

Repetition irks. The moment I realize that an ad is playing on my beloved podcast, I skip forward in 30-second increments until I get back to my scheduled programming.

I'd volunteer my ears to ads that were short, novel, or interesting. Instead, the same advertisers repeat the same ads until they become invisible.

Yes, repetition works. And meme culture has demonstrated that riffs/variations spread further and stick harder. It's reproduction with recombination; it's repetition with quirks. It's smiles for miles -- repetition for smirks.

HEAD ON: APPLY DIRECTLY TO THE FOREHEAD.

As a semi-consensual consumer of ads, here's what I suggest:

• If you are an advertiser, spend your budget on variety rather than quality. 10,000 short low-quality ads is preferable to the same high-quality ad 10,000 times. Or something like that.
• If you are a content-distributor, break 30-second ad spots into six 5-second segments. Adblock isn't essential when ads are mildly entertaining.
• If you are an entrepeneur, pursue "variant advertising marketplaces". Please pressure the market into putting a larger variety of ads on my podcasts.

The only thing worse than a bad joke is the same joke twice. Beware media where repetition lurks.