# Dear advertisers, please respect my thirst for novelty.

> Thank you to Squarespace™ for sponsoring this podcast, from websites and
> online schools to marketing tools and analytics, Squarespace™ is the all-in
> one-platform to build a beautiful online presence and run your business.

The only thing worse than a bad ad is the same ad twice.

Repetition irks. The moment I realize that an ad is playing on my beloved
podcast, I skip forward in 30-second increments until I get back to my scheduled
programming.

I'd volunteer my ears to ads that were short, novel, or interesting. Instead,
the same advertisers repeat the same ads until they become
[invisible](https://en.wikipedia.org/wiki/Inattentional_blindness).

Yes, repetition works. And meme culture has demonstrated that riffs/variations
spread further and stick harder. It's reproduction with recombination; it's
repetition with quirks. It's smiles for miles -- repetition for smirks.

> HEAD ON: APPLY DIRECTLY TO THE FOREHEAD.

As a semi-consensual consumer of ads, here's what I suggest:

- If you are an advertiser, spend your budget on _variety_ rather than
  _quality_. 10,000 short low-quality ads is preferable to the same high-quality
  ad 10,000 times.
  [Or something like that.](https://www.goodreads.com/quotes/96374-i-fear-not-the-man-who-has-practiced-10-000-kicks)
- If you are a content-distributor, break 30-second ad spots into six 5-second
  segments. Adblock isn't essential when ads are mildly entertaining.
- If you are an entrepeneur, pursue "variant advertising marketplaces". Please
  pressure the market into putting a larger variety of ads on my podcasts.

The only thing worse than a bad joke is the same joke twice. Beware media where
repetition lurks.